BRAND VALUATION

Brand Logos : The Intersection of Copyright & Trademark

August 19, 2022
BRAND VALUATION

It is a common practice to interchange the phrases "trademark", "brand", and "trade name" despite the fact that they each refer to distinct concepts in different contexts. The meaning of the terms might vary, particularly when they are used by…

BRAND VALUATION – APPROACHES AND METHODS

December 10, 2016
BRAND VALUATION

Sakshi Sharma, an intern at Khurana & Khurana, Advocates and IP Attorneys looks into the concept of Brand Valuation, its history, evolution and different approaches and methods thereto. Introduction: Brands today are not restricted to marketing or profits made by…