Given the highly globalized corporate climate in which thousands of organizations operate, Intellectual Property challenges are becoming more prevalent. With a tremendous increase in the level of competition created by this environment, businesses understand how crucial it is to preserve their IP while having requisite insights about the market in which they are likely to succeed. The term “Intellectual Property” (IP) encompasses protection offered for technical inventions, trade names, industry reports produced by research companies, photographs, books, recipes, medications, trade secrets, industrial techniques, and architectural designs.

A thorough market study can give important insights into opportunities, audiences, market influencers and trends, competitors, and product-market fit when considering commercializing a product or a service offering. These insights can guide decisions on how to scale the business opportunity, assess success, and move commercialization activities forward.

Market research is any organized effort to gather information about target markets or customers. It is an essential component of business strategy and involves a process of gathering, analyzing, and interpreting information about a call, a product or a service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.

Market research emphasizes how crucial it is to understand the target market to guide decision-making processes connected to commercialization. Market research is concerned with identifying and evaluating the audience’s interests and inputs from actual consumers, whereas a value proposition may be guided by a theoretical audience based on facts. By defining specific market categories and effective sales messaging, defining pricing parameters (i.e., what customers are willing to pay for the product/service), outlining satisfaction measures and key marketable features, and conducting focus groups, surveys, interviews, and other activities, commercialization efforts can be guided.

At IIPRD, we leverage a team of MBAs, accountants, and technical subject matter experts to provide comprehensive market and revenue analysis reports tailored to client requirements. Our unique combination of research analysts ensures that clients receive thorough and actionable insights.

Primary Market Research: We conduct questionnaires, identify interview targets, and have dedicated field staff for data collection. This involves direct engagement with consumers and end-users to obtain unedited feedback and information about market opportunities. Though time-consuming, this process provides invaluable insights that can significantly enhance the value of new ideas or products.

Secondary Market Research: We use information from government agencies, industry and trade associations, media sources, chambers of commerce, educational institutions, scholarly articles, research studies, and subscribed databases. This allows us to quickly provide relevant data to meet business needs.

Our reports include competitive analysis, helping clients identify key competitors, emerging players, competitive landscapes, white space analysis, market gaps, and technological coverage. Competitive intelligence examines both direct and indirect competitors, providing a comprehensive view of the competitive environment. This helps clients understand market positioning, identify opportunities for new products, and develop effective commercialization strategies.

Revenue Analysis: Our revenue analysis reports offer a detailed assessment of a company’s performance, assisting clients in determining licensing revenue, royalties, litigation costs, and more. We access multiple paid and technology-specific databases to retrieve and present the most relevant data.

We at IIPRD provide a complete range of services and solutions relating to market research and analytics to Corporate and Consulting Firms around the globe. IIPRD has the requisite skill set to analyze problem statements, execute research projects based on identified problems, and retrieve relevant data to potential solutions of such problems. IIPRD has experience in enabling clients to derive maximum value from research by providing comprehensive market and revenue analysis reports on companies/products/technologies. Market research plays a vital role in Intellectual Property matters such as Licensing, Technology Transfer, and Litigation. Such statements help the customers including corporate entities and global law firms identify strong competitors, emerging players/products, and markets covered by a particular technology, among other desired information. IIPRD combines a client-focused approach with robust project management to offer a unique experience to clients. IIPRD can provide reports in syndicated formats or which can be customized to include key elements that clients prefer to have analyzed as part of their research objectives.