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Influencer

Influencers and Intellectual Property Rights

A social media influencer is someone who creates content based on their niche in various social media platforms where they deliver information by uploading in the mediums of long format videos, short format videos or reels, static posts and stories.…

Block Chain Technology

Blockchain and IP

BLOCKCHAIN AND IP The phrases "Blockchain" and "Intellectual Property (IP)" don't initially appear to be synonymous because the former refers to a relatively new technology and the latter to a collection of legal protection mechanisms for such technologies. Blockchain was…

AI and Copyright

AI and Copyright Infringement

Introduction AI is posing a wide range of moral and legal issues, including whether AI can own copyright for the work it creates. Existing legislation states that AI cannot possess any type of copyright in the work it creates, as…

Protection of Fashion

Protecting Fashion or Stifling Innovation

Introduction The Indian fashion market is pegged at an impressive value of $50 billion, out of which 10% consists of international luxury brands.[1] The fashion industry in India is extremely diverse in the type of fabric, labour, design, way of…

Trademark and metaverse

Trademarks and Metaverse

TRADEMARK A trademark is something that we encounter on a regular basis. It is the name given to a product or service. It is an indication of a trade organization's or company's quality and goodwill. A trademark allows a buyer…

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