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IP Audit: What is it all about?

Intellectual Property (IP) has been gaining prominence around the world. The major impact that IP is making in the market is unfathomable. Probably with the large trend of IP awareness the companies are becoming more and more diligent in strictly…

Patent Prosecution

The Patent Prosecution part constitute almost all the part, right from deciding on the patent filing to managing the patent portfolio. Patent Prosecution is not merely a process of interaction between an Applicant and/or his Legal Representative and a Patent…

Understanding the Relevance of Market Research for Patents

Significance of market research: An overview Understanding market trends and business environments play a crucial role in the development and successfulness of a particular product or service. More specifically, market research that is conducted before filing a patent or after…

Emoji and World of Intellectual Property

We live in a Gen-Z world, where conversations begin, emotions are expressed with emoji! With the rapid shift from a non-technological world to a world of techno-freaks, the importance of emoji has grown immensely and now, they form a part…

IPRs to Leave Their Comfort Zone

Introduction: While facing a bolt from the blue in the form of the devastating COVID-19 pandemic, when the repurposed drugs and the vaccines that are getting developed by the incessant efforts of health professionals around the globe, were the only…

IPR and the World of Fashion

Right from the lanes of Delhi’s Sarojini Nagar, to the high-end fashion brands like Manish Malhotra and Sabyasachi, the people of the country have dynamic tastes and never-ending interests! India, which is considered the hub of fashion, is pegged at…

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