It’s an overly common practice by manufacturers/advertisers/vendors in local market retail outlets to put up popular celebrities photos/images in packaging of non-branded products. It is at its peak, particularly during festival of lights, i.e. Diwali. During the festival of lights,…
Trade dress is understood to constitute as protection awarded to packaging or appearance of a product, it can also include shape, colour scheme protection or anything in appearance that makes the product distinguishable to consumers. This concept has originated from…
Introduction According to the current trend, any new product which is being launched in the market has some sort of distinct packaging as it is considered imperative for the purposes of distinguishing their products from others and it also helps…