A trademark’s degree of registrability or its ability to sustain a suit or enforce a suit hinges upon the nature of the mark. Marks can range from being generic, descriptive, and suggestive to arbitrary and fanciful thereby shaping the strength…
INTRODUCTION Businesses seek to lure customers to the brand by using Google Ads word program, Link tags, Deep-linking, and Meta Tagging. Search engine marketing has a significant advantage in that it displays useful advertisements next to targeted consumers at the…
Introduction Personality rights have been recognized to be protected rights under common law and IPR law. These rights protect a person’s domain and control over how they want to project and communicate their image to the larger masses. It naturally…