Introduction Emergency use products such as inhalers also possess an inherent "stickiness" factor, as patients are unlikely to switch to a different brand easily once they have grown accustomed to using a specific inhaler, especially in urgent situations. For example,…
Introduction With advent in technology, Fintech industry has been thriving in the recent past. Fintech is the technology, involved in the financial sector. According to a report titled “$1Tn India Fintech Opportunity”, by Chiratae Ventures and Ernest and Young, Indian…
Preface Artificial intelligence (AI) is rapidly becoming a part of our daily lives, with self-driving cars, autonomous weapons, and various services relying on AI systems to varying extents. Artificial intelligence has fundamentally changed how we live and work, developments in…
Introduction Standardised by millennials and popularised by Gen Z, the coffee consumption culture has undoubtedly become a vital part of our everyday lives. You might think your daily Cup of Joe only includes the ingredients you prefer but in reality,…
Trademark law in India is governed under the Trademarks Act, 1999. The Act aims to provide for registration, protection and prevention of fraudulent use of trademarks for goods and services. According to section 2(zb) of the Act, a trademark is…
Some of the most popular pastimes amongst people are reading books and watching movies. These were the two activities that people usually engaged in, particularly during the lockdown period. The number of subscribers of OTT platforms such as Netflix, Amazon…
If one recalls the anime series of Flavour of Youth or the Master Chef episodes, where the participants are given food to taste for identifying the added ingredients or flavours. Or our day to day statements where we identify the…
It is a common practice to interchange the phrases "trademark", "brand", and "trade name" despite the fact that they each refer to distinct concepts in different contexts. The meaning of the terms might vary, particularly when they are used by…
Intellectual property protection is important for fostering innovation. Without protecting the innovations, businesses may not be able to reap the full benefits of their ideas. Companies has started to use different IP to protect their innovations to differentiate their products…
Intellectual Property Rights is a term that rarely requires explanation in modern times. The phrase Intellectual Property expresses the notion that its subject matter is the result of the intellect or mind. It serves as both a deterrent and an…