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Character Merchandising, Through Trademark Licensing

Character merchandising promotes a character, fictional or real, through portraying its essential personality features, such as its appearance, sound, image, or name by way of various goods or services. Merchandising is regarded as lawful when it is exploited either by…

Trademark Licensing in India

Trademark licensing is the process wherein a registered proprietor of a trademark authorizes a third party to use the mark in the course of trade without transferring the ownership of the mark. The licensing of the trademark allows the registered…

Fashion & Intellectual Property

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” - Coco Chanel Fashion industry is at an all-time high…

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